This landmark discount store at the corner of Bloor and Bathurst was the foundation of Mirvish Productions mentioned in the last 2 posts. Opened in 1948 by Ed Mirvish, it has grown to occupy the whole block along Bloor and is famous for its marketing stunts like free turkeys at Christmas and street parties with free food and give-aways. Over the years the whole square block was purchased by Ed and he turned the Victorian buildings into Mirvish village with boutiques, restaurants, galleries and artist studios. This sign with 23,000 lights is impossible to miss!
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I outfitted my first apartment from here.
It was always an experience finding one's way OUT of the store!
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