Wednesday, February 29, 2012

Coca-Cola Plant


This striking Coke sign is located in front of the old headquarters of the company in Toronto, a building constructed in the 1960s. The Coca-Cola logo is one of the world's most recognized ones and has remained fairly consistent since the 1880s when Coke was first created. This sign shows the 1969 addition of the "Dynamic Ribbon" wave below the traditional script. More about the sculpture visible in the background tomorrow.
Taking part in Signs, Signs. For more signs click here.

24 comments:

Andy said...

I grew up on a steady diet of Coca Cola. Now it's Coke and rye;-)

EG Wow said...

Everything's better with Coke, right? (Or are you a Pepsi fan?)

Gemma Wiseman said...

The wave element has a history! I did not know or realise that it was added so much later! The sign still looks so fresh and unweathered!

Chrissy Brand said...

Yes there's no avoiding its global marketing arm is there? But that doesn't mean one has to buy it, though it is useful for cleaning up old coins...;-)

Sharon said...

I'm going to be dating myself but, back in my home town of Quincy Illinois, we used to have a coke botteling plant and they had a huge window where you could watch the bottles go around as they were being filled and capped. I hadn't thought about that in ages.

LĂșcia said...

I don't drink Coke, but I think the logo is great.
Love the vintage bottles. ;-)

Julie said...

I am intruiged by the phrase 'coca-cola plant' when linked to that image in their front garden. Really had my poor old brain going there for a while, Pat.

*grin*

Sallie (FullTime-Life.com said...

I'm suddenly thirsty!

Lindy MacDuff said...

For being there since 1960s, the sign looks in remarkably great condition.

Paul in Powell River said...

I'm Pepsi man myself, though there's no denying the reach of that ubiquitous logo.

Eyeliquor said...

I like the old soda machines better :)

Lowell said...

A very elegant sculpture of the iconic logo! Does Coke still have offices in the building or is some other company using it now?

RedPat said...

Lowell - more info to come over the next couple of days.

NixBlog said...

Amazing the script hasn't changed all those years. I'm particularly fascinated by its rendition in non-roman scripts. See here:

http://cl.ly/2Y1e0N142Q1P092r0e02

Michael Rowland said...

What's better? Coke or Pepsi? No, Root Beer

Regina K said...

I'm not a soda person, but when I have one it is a Pepsi. You cannot deny the famous Coke logo!

La Principessa Errante said...

Wow, major corporate headquarters I would say, anxious to see the piece tomorrow.

PerthDailyPhoto said...

So interesting to see Red, my son works for Coca Cola in Sydney. The good thing is that they're into so much more than just Coke now, coffee, juices,water and so much more. I guess even big brand products have to diversify these days.

Mo said...

I'm a fan of the old sign

llandudnopictures said...

It's the real thing!

Halcyon said...

I've never seen this sign before. I've always liked the Coca Cola logo. Probably b/c it's red! :)

Clytie said...

I've always loved the shade of red they use - it really stands out on this sign!!!

I used to be a "Diet Pepsi" girl, however my doctor says "NO more soda, not even diet!" Sigh.

Genie said...

I went to university in Atlanta, Georgia, which is the home of the Candler Family who started CocaCola. The are so many places named for the Candler Family. This Coke sign is actually very attractive. I would not mind looking out of my office window and seeing it each day. It was constructed quite tastefully. genie

Kate said...

It is indeed a distinctive logo and a distinctive beverage. I am a hard-core Coke drinker; not of this diet stuff for me!