No - it was simply a marketing scheme at Loblaws this past Saturday. Loblaws is the largest grocery store chain in Canada with over 1,000 stores and offered a break from our sales tax on Saturday only. In Ontario we pay 13% sales tax (VAT) on practically all non-food items and services so it could add up to real savings if you pick the right purchases, e.g. soaps, light bulbs, etc. It was the striking array of yellow signs that caught my attention however!
Taking part in Signs, Signs. For more signs click here.